Digital Content & Marketing Specialist

Take us to the next level in creating, managing and marketing our agribusiness content!

We want a social media-savvy marketer who understands the objectives of SEO and knows their way around a CMS (and appreciates acronyms). We are looking for organized multitaskers who can handle multiple projects at a time, and those who pay close attention to detail while also seeing the big picture. Our organization requires a good mix of creativity and professionalism, as well as strong collaboration and communication skills, and a willingness to help other team members.

Responsibilities:

  • Develop audiences and distribution channels for Farm Flavor Media’s content marketing programs

    • Work closely with clients and editors to determine and execute digital distribution strategy

    • Write, optimize and distribute press releases

    • Create engaging posts on social media that can be boosted to grow engagement, traffic

    • Collaborate on and execute traffic-building strategies

    • Help to define and implement online marketing initiatives

    • Develop and partner with “key influencers” media contacts, including editors and bloggers influential in the food and agribusiness sectors

    • Engage with relevant social media channels

  • Help manage digital content efforts

    • Optimize print content for the web, rewriting stories and adding styling as needed

    • Edit existing online content

    • Gather images for use with stories

    • Create and manage email marketing campaigns

    • Measure and analyze digital metrics with the goal of adjusting content strategy to optimize traffic; create reports as needed to show successes

  • Seek opportunities to improve our content and marketing efforts companywide

    • Write engaging content with a strong brand voice

    • Recommend new strategies to meet business goals and budgets

    • Educate client and internal teams on print, social, and digital marketing value, best practices and ongoing evolution implications

    • Ensure internal and external communication of marketing successes

    • Take on other duties that may be assigned as needed

Qualifications:

  • Degree in marketing, public relations, journalism, communications or similar field

  • Specific hands-on experience and proven results with social, mobile and digital marketing channels

  • Mastery of social media tools and capabilities, including:

    • Platforms including Facebook, Twitter, Pinterest and Instagram

    • Facebook Ads Manager

    • Social media measurement/analytics

  • Strong experience with Google Analytics

  • Experience in WordPress or similar CMS

  • Strong verbal and written communication skills

  • Bonus points if you have experience in:

    • Copy editing or proofreading

    • Adobe Creative Suite (InCopy, Photoshop, etc.)

    • Final Cut or similar

    • Emma or similar email marketing program

    • Knowledge of agriculture and agribusiness

  • Above all, you must have a love of content and content marketing

This position is based in Franklin, Tennessee, (20 minutes south of fabulous Nashville).

Email cover letter, resume and any supporting materials to show digital marketing strengths and successes to Molly Morton at mmorton@farmflavormedia.com. Please include “Digital Marketing Specialist” in the subject line.